Set campaign ownership, recipient eligibility, budget approval, distribution controls, and support rules before choosing a digital reward product.
Fix the objective, audience, eligibility rule, budget ceiling, recipient-data boundary, communications owner, support policy, and closeout measure first. Product selection is a later handoff, not the purpose of this page.
| Approver | What they should review |
|---|---|
| Program sponsor | Objective, eligible population, success measure, and exception authority. |
| Finance | Budget ceiling, approval threshold, unused-value treatment, and final reconciliation. |
| Legal or privacy | Eligibility wording, participant notice, retention period, and data-access limits. |
| Operations and support | Participant communications, handoff ownership, exception handling, and closeout procedure. |
Assign responsibility before the program is announced. In this table, R owns the work, A approves the stage, C reviews it, and I receives the completed record.
| Stage | Functional owner | Artifact | Hold condition |
|---|---|---|---|
| Objective and audience | Program manager (R), sponsor (A), finance and people team (C), operations (I) | One-page brief with purpose, participant group, eligibility, exclusions, budget, and success measure | Hold while the audience, objective, or exception owner remains ambiguous. |
| Rules and privacy | Legal/privacy (R), sponsor (A), communications and support (C), operations (I) | Participant notice, retention period, access list, replacement rule, and escalation route | Hold if people cannot understand the rule or if unnecessary personal data would be collected. |
| Communication rehearsal | Communications (R), program manager (A), support and privacy (C), sponsor (I) | Approved announcement, participant instructions, help response, and exception script | Hold if the message omits eligibility, timing, limitations, or the support contact. |
| Closeout and review | Program manager (R), sponsor (A), finance and support (C), stakeholders (I) | Participation summary, exceptions, unresolved cases, unused budget, lessons, and repeat recommendation | Do not repeat the program until unresolved exceptions and ownership gaps are addressed. |
Eligibility: participants must be able to tell whether they qualify without asking for an exception.
Privacy: the program must not collect more personal data than administration requires.
Ownership: every approval, participant question, exception, and closeout action needs a named owner.
Approve the campaign objective, eligible audience, budget ceiling, recipient-data boundary, distribution owner, support policy, and success measure before choosing a product.
Name one accountable rewards lead and assign reviewers for finance, legal or privacy, operations, communications, and support.
Keep the approved objective, audience rule, budget owner, privacy boundary, distribution method, support policy, change decisions, and closeout results.
Use the product-specific page only after the campaign brief and participant rules are approved.
Use the public policy as a reference point when defining participant-data handling and retention.
Review the business terms before writing campaign promises or participant-facing exceptions.
Define the internal escalation path around a documented resolution process.
Return to the buyer hub when the approved program calls for a different operating model.
PSN Wholesale is operated by PSN NETWORK LTD, company number 16191822. PlayStation, PSN, and PS Plus are trademarks of Sony Interactive Entertainment Inc. PSN Wholesale is independent and is not affiliated with, endorsed by, or sponsored by Sony Interactive Entertainment Inc.
If the approved program calls for PlayStation gift cards, continue to the product-specific selection and fulfillment workflow.
Build the gift-card orderLast updated: 2026-09-08